Conduct research to understand what motivates users to achieve their goals, establishing needs that translate to requirements.
Engage users in an immersive experience. Increase online conversion through usable and motivating user journeys.
Identify and manage changes to increase conversion. Segment your target audience. Turn data into insights that are meaningful.
Defined and implemented a large-scale digital platform with cross-channel capabilities to support strategic growth and international expansion. Continue reading
Delivered a proof of concept for their multi-channel commercial proposition through a strong content-commerce strategy. Continue reading
Increased engagement with a responsive redesign of the website across channels and personalized content for their users to improve referral traffic. Continue reading
“Where 91% of adults use smartphones, why are only 14% of those consumers buying products online using their mobile device?”
“Afshan is able to pro-actively engage her stakeholders during workshops and one-to-one stakeholder interviews. She is hard working, focused and passionate.”
“Afshan exudes enthusiasm and takes responsibility in everything that she takes on. She has led and managed multiple stakeholders in fairly difficult situations.”