A qualified and experienced Customer Experience Consultant with a recent focus on behavioral psychology and online conversion-centric design.

Afshan grew up in India. With a Bachelor’s Degree in Cognitive Psychology and Master’s Degree in Customer Experience and Design Strategy, it started to become clear that she had an interest in user experience and human interactions with devices, apps and websites.

Since graduating from UCL in London, Afshan has spent close to a decade working with a variety of clients from media corporations like the BBC to fashion brands like AllSaints. She delivers ecommerce experiences based on omni-channel content and commerce solutions and specializes in conversion-centric design, using behavioural psychology to persuade and drive conversions. Her projects focus on the discovery and definition for content management and commerce platforms, and her design solutions have a proven track record of delivering growth in strategic accounts and revenue streams within global enterprises.

Afshan has worked on Web sites and applications that take a mobile-first, responsive approach to produce designs that span hand-held devices, wearables, and retail kiosks. Her experience touches on social media, analytics, applications that leverage personalized content, and user experiences that optimize customer retention to increase sales.

Whilst projects and roles have been varied they have all, ultimately, involved using her knowledge of how people behave online to ensure they travel down the desired path, whether that be to communicate information or to buy a product. In her downtime she likes to read literature, visit the cinema and keep herself active by running and swimming.

If you would like to connect with Afshan, without commitment, about a requirement, please feel free to call her on +44 (0) 7508 299 339 or use the enquiry form on the contact page.